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Ag Research

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Research in this area provides opportunities for human and community enhancement by strengthening the economic status of rural communities and improving the health and well-being of people. Most research in animal and food sciences also has a high economic impact by improving the economic vitality of producers.

Agricultural Economics

Researchers in the Department of Agricultural Economics provide solutions for economic issues in rural Oklahoma communities, such as lack of broadband and other technologies and educational opportunities. Along with studying the impacts lack of technological and educational resources have on communities, researchers in this department partner with various companies and organizations to provide broadband and educational programs to rural communities.
Many researchers in this department work directly with animal and plant scientists to study economic issues related to livestock and crop production.

Ag Education and Communication

Research in the Department of Agricultural Education, Communications and Leadership looks at how certain perceptions impact industry, culture and behavior, therefore impacting the economy. For example, research has been conducted on how craft breweries were positioning themselves in local communities and how local communities perceived them.
Research has also been done on ag producers’ perceptions of how the pandemic changed the promotion of their products and their relationship with consumers.

Turf & Other Research

The Rural Renewal Initiative is a multi-institution program designed to encourage the renewal of rural communities through interdisciplinary research and community engagement. Research in other areas like animal and food sciences, agricultural engineering and plant and soil sciences has a high impact on the Oklahoma economy and human health. Molecular biologists are making discoveries that contribute to plant, animal and human health.
While turfgrass research is a multi-disciplinary effort focused on the production, health and breeding of turfgrass varieties, it is a huge economic force in both Oklahoma and the nation with the turfgrass industry contributing over $1 billion annually to the Oklahoma economy through golf courses, sod production, lawn care services and the sale of turfgrass-related products.
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